We enjoy the challenge of finding the most compelling ways to reach your target audience. We grow new brands, launch start ups and reinvigorate established brands by working side by side with our client team.
We focus on what it takes to develop your brand in the appropriate way for you. At AGW Idea Group, we bring together the right talent and the right individuals for each client and for each project - customizing our team to best achieve your objectives.
We believe success is measured by building your brand and selling your product and by measurable RESULTS.Our Approach
Brand Immersion and Discovery: Listen and learn and become as smart as we can about your brand. We review your current materials and any research you have and uncover key learnings.
Research: After discovery we determine what else we need to know and then recommend the research tools necessary to further evaluate and grow your brand. Qualitative: focus groups, one on ones, triads, ethnography. Quantitative: brand tracking, survey, questionnaire. Or a combination of both based on what is already known and available and needed.
Action/Strategy/Plan: A road map including brand goals, marketing objectives, brand positioning and creative brief with target audience, key insight, key messaging and support, brand character and personality is developed for all team members to use.
Creative Development: Concepts, ideas and all media neutral solutions are considered and then nurtured and refined – all with team member input as we go.
Execute and Implement: We make the ads, the logos, the marketing communication materials – whatever solution is needed in whatever medium we execute and deliver through production.
Evaluate: What works? What doesn’t and why? We adapt, expand and move as needed to make sure we are focused on results as your brand evolves.AGW Founder's Story
“We’re dedicated to creating compelling messaging and integrated marketing solutions that fit your business model.”