BL Downey: B2B Digital Marketing Online Ad Campaign
• BL Downey is the industry leader in custom coating and has been in business since 1956.
• They have invented processes that allow fabricated metal products to be cleaned, masked if needed and coasted using either an electorcoat or a powder coat finish.
• They wanted to drive web traffic and ultimately drive sales calls and conversions.
• Have varied audience across many industries including military with greatest target focus on B2B segment.
The Creative Business Idea and Solution
• Update current website home page and SEO and SEM program implementation
• Google Ad Word online campaign
• Greater website traffic and exposure
• Increased unique and new site visitors
• Increased call volume