Case Study:
B2B Digital Marketing Online Ad Campaign


BL Downey: B2B Digital Marketing Online Ad Campaign

The Situation

• BL Downey is the industry leader in custom coating and has been in business since 1956.
• They have invented processes that allow fabricated metal products to be cleaned, masked if needed and coasted using either an electorcoat or a powder coat finish.
• They wanted to drive web traffic and ultimately drive sales calls and conversions.
• Have varied audience across many industries including military with greatest target focus on B2B segment.

The Creative Business Idea and Solution

• Update current website home page and SEO and SEM program implementation
• Google Ad Word online campaign

The Results

• Greater website traffic and exposure
• Increased unique and new site visitors
• Increased call volume